8 tips for increasing your reach on social networks
For most people, but also for businesses, creating and maintaining a presence on social networks "Facebok, Instagram, Snapchat, Twitter, TikTok, etc...has an exceptional advantage: that of generating leads. But first things first.
In order to turn social networks into effective lead generation tools, you first need to generate an audience: fans for your Facebook page, subscribers for your Twitter and Instagram accounts, and your Company page on LinkedIn...
The more fans and subscribers your social networking pages get, the greater your reach. The more your reach increases, the more opportunities you have to generate more leads!
How can you adapt your social networking strategy to changing consumer expectations?
If you want to use social networks for lead generation, then you need to implement a development strategy to increase your number of subscribers and your social network reach. To help you get started, here are 8 guaranteed methods for achieving this goal.
1 - Optimize your profile and online visibility
First and foremost, you need to ensure that your presence is optimized. Your profiles and the "About" pages of your social network accounts need to be complete: include a clear, concise description of your company, your company logo and the URL of your website.
News posted on social networks now appears in search results, so optimize your tweets, Facebook posts and Company news on LinkedIn with keywords relevant to your sector, to increase the likelihood of appearing in search engines.
2 - Promote your social network accounts everywhere
Promote your company on all your social networks: on different pages of your website, on your blog, on the front of your store or office, on print ads, on your business cards, in your e-mail marketing messages...
Many social networks offer official "Follow" buttons that you can integrate into your website and blog. If they don't, you can create your own and have them link to your social network accounts.
3 - Share useful, valuable content
It's not enough to promote your presence, you also need to make sure that your presence is worth following. Your tweets, Facebook posts and LinkedIn news should therefore offer content that is useful, valuable and encourages engagement.
Avoid content focused on your product and compose your posts with informative content that has the potential to attract more fans and subscribers. Audiences follow brands on social networks because they're looking for useful information, not just to see your products promoted. Regularly assess engagement to determine what content works best with your audience.
4 - Insert social sharing buttons into every piece of content
You need to promote your presence on all available media, but also make it as easy as possible for visitors to your site and subscribers receiving your e-mails to share your content with their own networks.
Add social sharing buttons (e.g. "Share on Facebook", "Click to tweet") to all your content: on every blog post, in your e-mails, on landing pages offering eBook or webinar downloads, on your eBook pages...
By encouraging your audience to share your content, you develop your potential to reach a wider audience that extends beyond your direct network of fans and subscribers. If this new audience likes the content shared by their friends, they're more likely to become one of your fans or subscribers in turn.
5 - Find, follow and build relationships with influencers in your industry
Use tools such as Tweet Grader, Twitter Search and Twellow to identify other Twitter users in your sector. Follow them, participate in discussions and start conversations.
Also find and follow bloggers who are considered influencers and share their content. Follow anyone who starts following you. Participate in Twitter chats and conversations around hashtags such as #makemoneyonline.
Finally, follow some of the people your followers (and the people you're already following) are following too!
6 - Interact with your subscribers
You need to regularly share informative and inspiring content, but also monitor your presence and interact with your fans and subscribers.
Ask questions, be approachable and responsive, and participate in discussions to create a presence your fans will want to follow. This increases your audience's engagement and, in the long term, your leads.
7 - Create a personalized landing page on Facebook
Create a personalized landing page tab on Facebook that will welcome visitors viewing it for the first time.
Then set the page as your "default landing tab" (the option is available in "manage permissions" when you edit your page) and use this tab to encourage new visitors to click Like immediately!
8 - Offer benefits to new subscribers
Studies show that 58% of Facebook users expect exclusive offers on Company pages. Consider running promotions and offers that are exclusively reserved for your fans and subscribers on social networks.
Create a contest on Facebook, launch an offer on Twitter that only your subscribers can get. Whatever your strategy, users will need to follow you in order to receive specific benefits.
Learn more: How to make money online and take the step to financial freedom.
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